Learning from Winners : How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success (9780805856545)

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand insights, re-define problems or markets, support risk-taking ideas, and illuminate diverse audiences. This book will be an invaluable resource for business executives looking for market strategy, consumer psychologists, teachers, students, and practitioners looking for a trusted guide for study in advertising, marketing and promotion.

Product details

• Format Paperback | 152 pages
• Publication date 20 Aug 2007
• Publisher Taylor & Francis Inc
• Imprint Lawrence Erlbaum Associates Inc
• Publication City/Country Mahwah, United States
• Language English
• ISBN10 0805856544
• ISBN13 9780805856545

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