Inside the Business of Graphic Design : 60 Leaders Share Their Secrets of Success (1581152574)

Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one's business in the face of major changes, and even whether to stay with the business or move on. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.

Product details

• Format Paperback | 312 pages
• Dimensions 152 x 229 x 151mm | 428g
• Publication date 01 Jan 2003
• Publisher Allworth Press,U.S.
• Publication City/Country New York, United States
• Language English
• Illustrations note b&w illustrations, line drawings
• ISBN10 1581152574
• ISBN13 9781581152579
• Bestsellers rank 1,757,724

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